EveryLibrary is a nonprofit social welfare organization chartered to work exclusively on local library ballot initiatives. How? By training library staff, trustees, and volunteers to plan and run effective Information Only campaigns; by assisting local Vote Yes committees on planning and executing Get Out the Vote work for their library’s measure; and by speaking directly to the public about the value and relevance of libraries and librarians.
EveryLibrary’s Rapid Response Fund is designed to address the single most significant problem in library advocacy today: no one is funding direct outreach to the public or stakeholders when a crisis hits libraries. Too many times, the urgent and necessary calls-to-action issued by local stakeholders are unable to reach activists and constituents because no one is advertising or marketing those calls-to-action. Whether the stakeholders are a group of staff, the local trustees or Friends, an ad hoc community of advocates, or an established trade or professional association, their legitimate voices for the library need support.
From their website: Our Rapid Response Fund is designed to amplify the voices of local library advocates during a crisis by supporting paid ads for outreach and action. In setting up the Rapid Response Fund we will not attempt to replace or supplant the legitimate local advocates; rather, we will apply best-practices to market them through social media. The Fund will allow us to drive traffic to their calls-to-action by both new and existing constituents and advocates. EveryLibrary will not set the agenda or create the calls-to-action. That responsibility still resides with the local advocates. They are closer to the issue and are already trusted in their community. We will work to spend the Rapid Response Funds in a way that creates success through broad-based or targeted advertising that produces measurable results.
The Rapid Response Fund will put money to work to get the advocacy message in front of the right people and “bring them out” for the library. Please consider donating today! You can also visit http://everylibrary.org/everylibrary-announces-2014-campaigns/ for a list of the campaigns and to see how your donation will impact the future of library funding across the country.