I’m Too Sexy For My Library: The New Old Spice Campaign Ad Advocates for Libraries

Standard

In what is definitely one of the more creative social media ad campaigns I’ve seen lately, users log on to Twitter, Facebook, or Reddit and send a question or a comment to one of the official Old Spice feeds. If the Old Spice folks like your submission, they’ll upload a video response to YouTube, starring the Old Spice Guy, also known as Isiah Mustafa – a former wide receiver for the Seattle Seahawks. This one was made in response to a tweet (thanks wawoodworth!):

On Twitter, @wawoodworth wrote “ATTN LIBRARIAN TWEEPS: Need help getting @oldspice guy to say a few words regarding libraries. RT plz. Thanks.”

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s